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Brand visualisation & logo identity
Neoshift
Neoshift is a network for global pharma, focusing on regulatory support & strategic communications. This new identity reflects a "perpetual understanding."
Neoshift is a network for global pharma, focusing on regulatory support & strategic communications. This new identity reflects a "perpetual understanding."
Concept
Neoshift is a hypothetical unified network of services that support their global pharmaceutical clients including regulatory support, market access and strategic medical communications. The growth of the group requires a new positioning and visual identity to better reflect their expanded proposition. Here i have built a strategic direction keeping in mind the nature of Neoshift's work that is constantly evolving, progressing and shifting.
Insights
The concept was formed around the idea of 'perpetual understanding', a notion that every programme of work has been informed by past learnings and will continue to do so - from scientific fact through to cultural truths. This was delivered through an 'ellipsis' identifier, referencing three key parts of their process- information, understanding and realisation.
Concept
Neoshift is a hypothetical unified network of services that support their global pharmaceutical clients including regulatory support, market access and strategic medical communications. The growth of the group requires a new positioning and visual identity to better reflect their expanded proposition. Here i have built a strategic direction keeping in mind the nature of Neoshift's work that is constantly evolving, progressing and shifting.
Insights
The concept was formed around the idea of 'perpetual understanding', a notion that every programme of work has been informed by past learnings and will continue to do so - from scientific fact through to cultural truths. This was delivered through an 'ellipsis' identifier, referencing three key parts of their process- information, understanding and realisation.
Concept
Neoshift is a hypothetical unified network of services that support their global pharmaceutical clients including regulatory support, market access and strategic medical communications. The growth of the group requires a new positioning and visual identity to better reflect their expanded proposition. Here i have built a strategic direction keeping in mind the nature of Neoshift's work that is constantly evolving, progressing and shifting.
Insights
The concept was formed around the idea of 'perpetual understanding', a notion that every programme of work has been informed by past learnings and will continue to do so - from scientific fact through to cultural truths. This was delivered through an 'ellipsis' identifier, referencing three key parts of their process- information, understanding and realisation.
